A Standard of Production
In 2018, two filmmakers who had never met were booked on the same EltaMD commercial. The shoot went well. The partnership went better.
A standard is a promise you make before you know how hard the day will be. Ours was set long before this company existed, on sets where almost was not an acceptable answer, and it has not moved since. What follows is where that standard comes from: two careers, one sunscreen commercial, and a company name that doubles as a job description.
Why "Meticulous"
Dan named the company, and the name is the philosophy. The average person swims through thousands of pieces of media a day. Almost all of it washes past. The difference between work that cuts through and work that disappears is detail: the extra light nobody asked for, the second take after the good one, the cut that lands a half second earlier. Let one detail slip and the work becomes forgettable. Obsess over all of them and people feel it, even if they cannot say why.
Meticulous Image was founded in 2019 in Southlake, Texas. The company has produced on location around the world, for brands from Disney and GM to GRAITEC and Sibanye-Stillwater. Along the way: a 40 foot LED wall virtual production event for Bioworld Merchandising, a global sustainability campaign filmed for Sibanye-Stillwater, and client relationships that have run six years and counting.
Dan Maitland
Dan trained in cinematography at the Zaki Gordon Institute for Independent Filmmaking, studied Cinema and Television at SMU, and continued at the Maine Photographic Workshops. Then he spent the better part of a decade inside the Los Angeles film and television industry: music videos, Ralph Lauren fashion campaigns, reality television, feature films, and national commercials, working his way from camera departments to director of photography. Along the way he co-created School and Board, a comedy web series that won Outstanding Ensemble Cast, Direction, and Sound Design at the Los Angeles Web Festival.
Before founding Meticulous Image he was Director of Video Content at MultiView, building video strategy for national trade associations. He named this company as a thesis: in a world drowning in screens, only obsessive detail cuts through.
Today he leads cinematography and production, and publishes so relentlessly on the craft that clients call him Professor Dan. He has shot for Disney, Oracle, GM, Toyota, Southwest, Solo Brands, and GRAITEC, led the Sibanye-Stillwater global sustainability campaign, and built the company's first 40 foot LED wall virtual production. If the frame is beautiful, that is Dan. If the schedule held, that is also Dan.
Dan, direct to camera
Austin Hines
Austin has spent two decades learning what makes people actually watch something, first in front of the camera and then behind it, producing and performing for national brands like Marriott, Doritos, and GM. Working both sides of the lens gave him an instinct most producers never develop: how to make a subject feel natural on screen, whether that is a hired spokesperson or a client's own engineer facing a lens for the first time.
He directed and produced Singularity Principle, a feature-length science fiction film released with worldwide distribution, and Brotherhood of Thunder, a documentary following the veteran riders of Run For The Wall on their cross-country journey to Washington, D.C. Both run on the instinct that drives this company: find the real story, then build a production disciplined enough to capture it.
Today he leads production and creative direction, on location around the world and across the U.S. Clients do not just get a crew. They get a director who has spent his whole career learning what makes people pay attention, and who points all of it at their story.
Austin, direct to camera
Where the cases have flown
We have produced professional media around the globe, for Meticulous Image clients and across the careers that built this company. Not as tourists with cameras: as crews that know what it takes to deliver at full standard a long way from home. That logistics craft takes decades to learn, and we have spent decades learning it. Tell us where the story is. We will figure out how to get the cameras there.
Global Logistics
Carnets, international customs, fixers, and secure freight management. The paperwork and planning that get a full kit anywhere, intact and on schedule.
Industrial Safety
OSHA compliance, PPE protocols, and active-floor safety plans. We arrive briefed, equipped, and ready to work inside your rules.
Enterprise Scale
From multi-cam virtual production on LED walls to lean, agile crews in tight facilities. The production scales to the story, not the other way around.
Real crews, real gear, real rooms
Come see how we work
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